Being green is not only a great way to build a better world but also a more attractive and relevant brand. Green business initiatives have been proven to attract key customer segments, such as young and high-income, and generate positive and lasting effects on customer preference configuration.
An easy way to start an environmental initiative is to promote the use of custom shaped flash drives within the organization. Flash drives are not only superior data storage devices, but they are also very robust and last much longer than CDs, old floppy drives and paper stacks. If your only purpose is to switch away from paper use, using flash drives is the easiest way to get started.
Gifting to customers
Custom shaped USB drives are great promotional products that you can use at trade shows, sales pitches, and other marketing events. You'll be surprised at how receptive your audience can be when they receive one of these gifts. Better yet, let them know that this is in your defense of sustainable and green business practices and will undoubtedly bring you more twists than usual.
Combine USB drives to other green initiatives
Besides dispensing with paper, it is also possible to combine flash units with other environmentally friendly initiatives, for example, the promotion of recyclable materials by using eco-friendly materials such as bamboo in these devices. You can also combine them with a zero-emission program that integrates a small-money-added USB logo to buy carbon neutralization certificates, tree assets, or seed certificates. It can also be as simple as bundling the gift logo with USB sticks into reusable and recyclable materials and letting recipients know they are helping the environment.
Conclusion
The key to the success of these strategies is to find a custom USB drive provider with a logo that goes the way. When looking for a supplier, thoroughly examine whether they support environmental practices inside and outside their organization. As they understand your green initiatives and therefore encourage them, they will be more likely to meet your environmental requirements.